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What is a Conversion Rate? Your website’s conversion rate is the measure of visitors that come to your website that actually go on to become your client or customer.
DreamLine Marketing’s definition of Conversion Rate is “the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from the website”. At DreamLine Marketing, we provide strategies that improve something simple about the website which results in significant effects on the website’s conversion rate. Most of the time, it takes little effort to make the change(s) necessary to the website, improving the rate for converting visitors into buying customers. Here are a few of the many things we look for in a website’s conversion ability: The website must: * Be Accessible * Be Usable * Work in common internet browsers * Be provocative and absorbing * Have a Lead-generating system in place to capture visitor information * Have a call to action that is clear and unambiguous * Start converting the people who want to purchase or make an appointment To see if your website suffers from one or more of the Seven Deadly Symptoms of "Website Dis-Ease" Click Here. |
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Your visitor conversion is effected by providing a reason that the people who visit your site change into paying customers.